1/9/2024 0 Comments Online presenceOut of the billions of searches happening on Google everyday, 1 in 20 searches are related to healthcare.88% of patients use search engines to find treatment centers.Patients are becoming increasingly dependent on various internet channels for their decision making. The fact that patients are increasingly moving online for inquiring about their health condition, looking for treatment options, and finding & evaluating physicians for the best care possible says all about the importance of having a robust online presence. Your brand can create a consistent impression in the minds of the patients no matter on which platform they get to interact with it.Review websites should show strong patient advocacy for your brand.Your website and social media pages should be able to communicate the quality of message that you want to communicate.The solution that you present to your patients shows your knowledge and subject expertise.Important credibility factors to create a robust online presence: Trust and recognition adds credibility to your online presence. But more than everything else, a robust online presence for a healthcare practice is primarily about the trust and love it has among its patients that reflect in the brand's visibility on the internet. It's also about frequently appearing on the news feeds of your targeted audience on Facebook, having influencer-like recognition on Twitter, and exhibiting mostly the positive reviews on HealthGrades, RateMDs, and Yelp. ![]() A strong online presence is characterized by your practice showing up on top of the search results every time a patient searches on Google, or any other search engine. It's the kind of visibility that can encourage your patients for taking some converting actions which is the ultimate goal of any healthcare marketing plan. A robust online presence means an all-round visibility of your practice on all important platforms on the web, such as search engines, social media, and reviews websites.
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